Television Advertising And The Media Essay - 2022 Words

Advertisement plays a key role in determining the success of any brand. However, recent trends indicate that the appropriate medium of advertising keeps shifting with time. Today’ technology has resulted into fragmentation of television audience. Consequently, advertisers must innovate new was of capturing the audience attention. This paper focuses on three readings that explore the major shifts and implications of technology to advertising. Literature Review In Advertising and the media in motion, John Sinclair explores the various transformation that media has undergone over the years. According to him, this has had a tremendous influence on the manner in which advertisement is approached. The author traces the emergence of advertising agencies to the introduction of newspapers. These newspapers in turn enjoyed widespread audience and could reach an enormous number of readers. Soon thereafter, television advertising took over marking the onset of commercial television (Sinclair 2012). The article points out that television advertising itself has undergone dramatic changes following the introduction of ‘pay-TV’ (Sinclair 2012). Whereas advertisers could initially enter into a bargain with audience to view advertisements and programs for free, ‘pay-TV empowered consumers enormously. The author further notes that new technologies have brought a substantial crisis to the advertising industry as a whole. This is mainly because key players in the manufacturing, marketing andShow MoreRelated‚Äà ºMass Media (Television, the Internet, Advertising) Influence Youth Too Much Nowadays.‚Äà ¹ to What Extent Is This True?794 Words   |  4 Pagesâ€Å"Mass media (television, the internet, advertising) influence youth too much nowadays.† To what extent is this true? In the recent years, the prevalence of mass media has been undeniable. All over the world, youths have access to mass media through their smartphones, television sets and computers. In such a media-driven world, it is no surprise that mass media has come to play a substantial role in the attitudes and mindsets of youth. To a large extent, mass media does have the power to influenceRead MoreEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagesand Television advertisements, a Comparative study of the same brands on different media vehicles.† - Ayushee Bhatnagar Abstract In the age where technology has made things easy and convenient there are some things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shift from print media toRead MoreAdvertising Medi An Important Aspect966 Words   |  4 PagesWhen it comes to advertising, the advertising media is an important aspect. Advertising media â€Å"are the various means by which the message is communicated to the target market† (Perrault, Cannon, McCarthy, 2013). There are several aspects that an advertiser must consider when choosing the best advertising medium to use, which can change depending on the situation. One way that advertisers can ensure effectiveness in terms of their advertising media is to make sure that they give careful considerationRead MoreChanging Face of Indian Advertisements1456 Words   |  6 Pagesconnects with promotional techniques used by advertising industry in India. The advertising industry in India is changing at a very fast pace. The promotional techniques that are now being used by the companies is focusing on a social cause and using common people as their brand representatives rather than using celebrity faces. 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To help plan an advertising campaign for the coming season, Flamingos management team hired the advertising firm of Haskell Johnson (HJ). The management team requested HJs recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with Flamingos management team, HJ consultants provided theRead MoreThe Impact Of Social Media On Organizations1479 Words   |  6 PagesRaegan Yarbrough Mr. Cofran The Impact of Social Media on Organizations Research Paper The Impact of Social Media on Organizations For a long time, businesses have relied on word of mouth, fliers, and street hawkers to draw attention from consumers. As of today, social media has impacted businesses for over a decade. Although there are many social media sites, such as Facebook, Twitter, and YouTube, a website focused solely on one’s business would likely be the most effective in promoting a productRead MoreEssay on Flamingo Grill674 Words   |  3 PagesCase Problem 1 Planning An Advertising Campaign The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingos management team hired the ad ­vertising firm of Haskell Johnson (HJ). The management team requested HJs recom ­mendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with FlamingosRead MoreEffects of TV Commercials on Consumers1134 Words   |  5 Pagesyou the best suited for your research project†. A literature review is an account of what has been published on a topic by accredited scholars and researchers (writing).Many of the researches have been conducted on effects of television commercials before this. A television commercial is used to spark interest in a product or services; without this influential and dominant form of advertisements, the majority of the companies and their respective products and services would not maximize their abilityRead MoreAdvertising Decline. In 1994, Rust And Oliver Predicted1124 Words   |  5 PagesAdvertising Decline In 1994, Rust and Oliver predicted the â€Å"Death of Advertising† in the Journal of Advertising (Dahlen Rosengren, 2016). It has been over twenty years since the authors suggested advertising academia should create a new name other than advertising and reinvent itself. Today, many believe that advertising is dead. Can it be that it’s not dead but advertising formats and spending patterns have just drastically changed (Dahlen Rosengren, 2016)? This document will examine the decline